I've designated Mondays to write
about some relevant idea or insight I might have gotten since last week.
But I'm drawing a blank today. I have a complicated copywriting project
I've been trying to work on all day for a company that swears it can
make you king of your field if you hire them to do your website's search
engine optimization. I'm compelled to start complaining about this
project. About how copywriting is kind of like cheating. Because I'm
expected to teach myself all about the industries I write for,
essentially become an expert in them, and then turn around and sell the
client's "stellar" value when, realistically, I don't know if the client
is any good at what they do or not. Because as far as I can see, I'm
the only one between us who actually knows what their job is and how it
should be done effectively. I'm answering questions for their sites
without the client even telling me what the answers are. I figure them
out myself and write it all out for minimum wage. I know if I had a
website I hired someone to write for, I'd be all up their asses making
sure my business was portrayed in such and such manner and I'd supply
them with the right answers to begin with. Perhaps what companies really
need is an editor, instead of a copywriter. If they are experts in
their fields, they should write what should be written and just have an
editor/marketer make it sound better and make it sell.
But,
anyway, I said I didn't want to complain about that. I wrote about
Rachel Dolezal last week. And I considered, when I started writing this,
writing about the killings in Charleston this week. But I'm sick of
that. Of that guy, really. No more glory for him. So instead of letting
this post get even more negative - which is what I'm strongly trying to
avoid - I'll just drop off here and leave y'all with some yoga poses I
found on Pinterest to help relieve your shoulders, in case you've been
sitting in front of your computer screen all day doing menial work like
me.
No comments:
Post a Comment